It started with an entrepreneur, an idea, and two unrelated topics: Real estate + basketball. It became a Substack newsletter with more than a thousand subscribers, recommended by popular industry outlets like Thesis Driven.

I worked directly with the client to develop concepts for upcoming newsletters, then drafted content, sourced images, and managed all the back-end components of Substack. In just a few months, we built a list of hundreds of subscribers, enjoying open rates of 60%+, and received endorsements from top industry publications. The client was eventually able to capitalize on the momentum and take full control of the newsletter.