performant multfamily website copywriting
the bond
I crafted compelling copy for The Bond's website to spotlight its rare combination of classic elegance and upscale finishes in Boston’s Back Bay. With a tone that echoed the property's refined architecture and exclusive feel, the site helped elevate its presence in a highly competitive market and drive qualified leasing leads.
the somerset
For The Somerset, I developed messaging that emphasized the property’s unique mix of coastal aesthetics and simple city access. The copy balances aspirational lifestyle language with conversion-oriented calls to action to highlight scarcity and create a clear path forward for prospects.
the elks
I led the content development for The Elks, a contemporary multifamily brand targeting young professionals and design-forward renters. The copy highlights smart home features, thoughtful interiors, and commuter-friendly convenience—all with a bold and confident brand voice.